Did Life Improve For Black Americans

The NAACP formed in 1909 by William Du Bois, they were active against racial injustice between sass and sass. They had various campaigns one mainly being the main opponent of the UK Klux Klan in 1 sass. They had also stopped various opposition in which they had felt it was a correct decision, an example is blocking a nomination of judge, John Parker, a known racist. They had also pressured the Supreme Courts which ensured black Americans have the same quality of education as white Americans. The Second World War in 941 had many positive and negative changes.The Jim Crow Law which segregated the units in the IIS army there was a black only unit in which they weren't allowed to combat in before 1944 but were offered jobs to support the army such as transport supplies. Although discrimination occurred, US air forces didn't allow black pilots but the Tuskegee allowed them to have black pilots at the end of the war consisting of 1000 black pilots. Education was difficult for black America ns in the 1 sass and 1 9605 because of the struggle f equal education in which in 1952, 20 US states had segregated public schools.Linda Brown had to walk 20 blocks to her school which consisted of black Americans even though there was a school for white pupils near her home. In September 1 957, 9 African-Americans students entered a white only Central High School in Little Rock this made President Eisenhower respond by sending 1000 federal troops which brought the media involved and increased the publicity to the injustices of segregation. Resilience in 195(Yes were increasing, Malcolm X whose father was murdered by white Supremes had joined the Nation of Islam and changed his surname to ‘X'.Although he rejected Martin Luther Kings speech and ideology he believed violence was the only way to secure a black nation. Many young black Americans were frustrated in Kings slow response and with the Malcolm confidence in speaking; he attracted them to support him. As a result, he enc ouraged the self-esteem of black Americans and his ideology was supported by Black Panthers and Power.

Importance of Being Earnest Essay

The Importance of Being Earnest is a serious comedy about trivial matters The Importance of being Earnest is a play that satirizes the Victorian upper classes. In the play, Oscar Wide makes fun of the upper class in many ways. Most commonly, Wilde does this by using comic irony, humor, and witty statements. However, if we look deeper into the text, a lot of the trivial matters characters discuss have a serious side to them. Wilde uses these matters to satirize the Victorian upper even more. The seriousness of death is taken light-heartedly in the play. Rather than associating death with sadness and suffering and grief Jack and Algy portray death as a method of conveniently eliminating unwanted people, whether imaginary or not. When Algy confesses that Bunbury is â€Å"Quite Exploded† something comical arises – however, his amusing phrase also has some serious implications. Although at first the fact that Bunbury has exploded may be hilarious, it is also shocking to some of the characters in the play, as Bunbury was â€Å"supposed† to be very close to Algy. Furthermore, Algy talks about his death so lightly, that it makes it seem as if Algy couldn’t care less about losing a close friend. The worst part about the way Algy communicates Bunbury’s death, is that he never admits that Bunbury never existed and lies to all the characters who felt truly sorry for Bunbury. Jack also tells Algy, â€Å"If Gwendolen accepts me, I am going to kill my brother† because â€Å"Cecily is a little too much interested in him. † Another trivial moment is when Jack admits to smoking in front of Lady Bracknell. Lady Bracknell’s replies with: â€Å"Every man should have an occupation of some kind†. Although the audience may laugh at this moment, Wilde shows how the Victorian upper class had absolutely no work to do – and therefore categorized smoking as an occupation. Cucumber sandwiches also are also used to criticize the British upper classes. â€Å"No cucumber sandwiches! † shows the absurdness of the upper classes. The scene and dialog is certainly comical, however, it shows how dramatic and over- the –top the British upper class was. Moreover, in the Victorian Era, The Importance of Being Earnest was watched by middle classes as well was the upper class; the scene must have told the Middle classes a lot about the upper class, especially when they were dramatizing trivial matters like not having cucumber sandwiches. The Name â€Å"Earnest† is also very important in the play, as this too is an example of triviality and seriousness. Gwenolden states that her â€Å"ideal has always been to love some one of the name of Ernest†. Cecily says she pities â€Å"married woman whose husband is not called Ernest. † The name Earnest in itself is a very trivial thing. Although the name Earnest â€Å"inspires utter confidence† Wilde makes fun of the fact that both Jack and Algy are very unhonest men. A name does not define the person’s personality or values, however the triviality of the name Ernest is taken out of proportions and treated very seriously in the play. In conclusion, Wilde satirizes the Victorian upper class by making fun of their trivial matters that they treat seriously. Wilde almost swaps seriousness and triviality around so that serious issues are treated trivially and trivial issues are treated seriously. Although back in 19th Century the Victorian classes may have found the play hilarious, today we have a broader view and are able to understand Wilde’s message about the Victorian upper classes more. In fact, Wilde originally subtitled The Importance of Being Earnest â€Å"A Serious Comedy for Trivial People† but changed that to â€Å"A Trivial Comedy for Serious People†. – Isn’t that the same thing though?

PRINCIPLES OF FINANCE Essay Example | Topics and Well Written Essays - 1500 words

PRINCIPLES OF FINANCE - Essay Example However, the yearly interest expense should be included in the cash flow table since it contributes to the net expenses which reduce the net income amount. c) The depreciation allowance should be included in the cash flow table since depreciation occurs yearly or continuously. The only difference is the rate of depreciation per year which should be taken into consideration. The $18,000,000 new investment, is only included in the cash flow table if the investment took place within the years whose cash flows were being determined, however, it should only be included in the very year it occurred. I would therefore recommend the board of working computers, under payback period, to invest the $18,000,000 in Bernoulli since the initial investment will be paid back only during the second year of operation where the net cash flow will be $20,385,808. Following the NPV calculations above, the NPV is $30,794,219/ the general criterion for NPV is that, a project is accepted if it has a positive NPV. A higher NPV is even more preferred. In this case, if working computers invest $18,000,000 in Bernoulli, the NPV is positive hence I would advise them to invest in the project. The general criterion on IRR is that, the project is accepted if the IRR is greater than the cost of capital. The cost of capital here is 14.5% and IRR is 66.98%. Therefore, I can recommend that the working computers should invest on the Bernoulli since the IRR is greater than the cost of capital. Working computers would use the sensitivity index to make a proper decision on whether to contribute $18,000,000 to the Bernoulli division. A part from the sensitivity calculated above, the Company can also use NPV, IRR and the payback period methods to make an informed decision on whether to contribute to the Bernoulli Division, $18,000,000 for the project. To begin with, a negative sensitivity always means that, the output (Net present Value) decreases with an increase in the cost of

Accounting is a science or an art Discuss Essay Example | Topics and Well Written Essays - 750 words

Accounting is a science or an art Discuss - Essay Example The field of science employs these exact procedures to conclusion about a phenomenon. Scientists identifies and researches on topic, measure, and record results to satisfy everyone with the accuracy of the data (Sofat, 2010:9). It is the same way that accounting utilises this same in its transaction. For instance, accountants categorises transactions and records them using a double-entry bookkeeping accounting system. This system includes a set of accounts. When auditors carry out their tests to ascertain the accuracy of accounting practices, they use numerous tests and measurements to satisfy everyone. They ensure the results are accurate. This is a scientific approach rather than a mere data interpretation. In addition, accounting makes use of scientific formulas. For instance, the debits sides must always be equal to the credit side. This is the accepted method of communicating financial data in an understandable and summarised format. This communication encompasses preparation of financial reports such as balance sheets, cash flow statement, general ledgers, and income statements (Sofat, 2010:13). After preparation of these documents, accountants employ scientific formulas to measure, analyse, and interpret the data contained in these financial documents. The basis of income computations, calculations of depreciating assert, and estimation of tax rates requires scientific applications of addition, subtraction, division, and addition. This makes accounting a science rather than an art. Accounting is an art because it entails organising, maintaining, recording, and analysing financial activities. This encompasses translation of information into meaningful terms that appeal different parties. Art entails practical application of skills and knowledge that have the basis on certain principles. The skills and knowledge helps people to do their work efficiently with

How music can shift social structure Dissertation - 1

How music can shift social structure - Dissertation Example A prominent example in this case is that of the Bluegrass music from the USA which is an amalgamation of Irish, African American, Scottish and German instruments and singing (Anon., 2005). Music and society both affect each other and at times it becomes difficult to find out which influences most on the other (Annon, 2005). Music not only reflects culture but it also shapes the culture. It has a tremendous amount of power in it. It can lift the spirits of the people and make them realize their connection with the Absolute power of God (Hammond, 2003). The aim of this paper is to examine how music can shape up a war torn or turbulent society in a positive manner. For the purpose of convenience I shall divide the paper into several parts. Part one will be based on the introduction of the topic. Part 2 will discuss the power of music to make peace; part three will discuss the theoretical aspect of the healing power of music. Part four will discuss the passage of music into the body and how it can be beneficial for the healer and the person being healed. Part five will discuss the practical implementation of the theory and its results on the society. For this research paper journal articles, books and authentic websites have been explored. Towards the end the conclusion will discuss the need of music in the current world affairs to maintain peace and harmony in the world. Music can be used as a tool to change the state of a person’s mind by manipulating their emotions. Music is considered to be a universal language that can transmit emotions and ideas across boundaries. A politician or a scientist making a speech will probably not make an impression on the masses as compared to a simple road side musician. People can long remember the words of a song than that of a speech of a politician.

Immune Response Against HIV Research Paper Example | Topics and Well Written Essays - 500 words

Immune Response Against HIV - Research Paper Example The immune system is a defense mechanism of a body. This research paper desribes how the immune system works against the invasion and threats of viruses, bacteria and other microscopic organisms recognized as non-self. A good example of a virus that the immune system fights against and is a main focus of this research paper, is HIV (human immunodeficiency virus), which is responsible for causation of AIDS. This research paper gives detailed discussion on the topic and describes a few stages of the fighting against viruses process. During the 1st stage, the phagocytes try to engulf and destroy the non-organic enemies that they detect in the body. Stage II of the fight against viruses takes place after the CD4 have received information concerning foreign invaders in the body. During this stage, the CD4 divides and send signals that activate other components required in the defense system. Terminology of CD4, phagocytes and non-organic are also explained in this research paper. In concl usion, the immune system protects the body from foreigners such as viruses and bacteria. HIV virus is known of invading a human cell and making it a factory for viruses. Its destruction of the HIV virus in the body involves different stages. Phagocytes are involved in destruction of non-organic materials in the body. The macrophages then aid in presenting the information on the virus on their surfaces. The CD-4 then uses the information presented on the surface of the macrophages to activate many soldiers such as killer T-cells.

Customer Service in Modern Business Assignment Example | Topics and Well Written Essays - 750 words

Customer Service in Modern Business - Assignment Example All business in any industry are able to provide the highest quality products and what the business can do to increase its competitive advantage in the market is to deliver service to the customer. It is no longer about the product because the customer can get the product from any other firm out there. Instead, the customer is looking for high-quality service and customer experience offered by the business. This applies to all types of business, whether it is a service business or a business that produces physical goods. This has come to be called customer experience and deals with all levels of service from before the customer buys the product, during the purchase and delivery of the product and the after sale service of the product. This new attitude towards the customer has also changed the way businesses are managed. For instance, in the earlier days, a floor manager would be a person with just a high school diploma. These days, even the lowest managerial jobs such as floor managers are required to be highly educated and if possible, they have to be experts in what they do. They are also paid much better and also stand to earn even more based on their productivity. Their productivity is also measured not only in terms how much sales they make but in terms of how happy the customers are. In most cases when the customers’ expectations are too high or unrealistic, it is because the customers may not necessarily understand what they want. Ironically, it is the role of the business to understand the needs of the customer in such a situation and try to expose these needs to the customer so that the customer can make an informed choice with realistic expectations. Failing to do this would lead to the customer being unhappy and always complaining about the service. The other challenge that a business may have with regard to customer expectations is when the business fails to clearly define the service capabilities. A business can avoid this kind of misunderstanding by clearly defining its capabilities and the parameters within which it is able to give its service to the customer.  

Nursing Informatics Coursework Example | Topics and Well Written Essays - 500 words

Nursing Informatics - Coursework Example ther, health informatics deals with resources methods and devices aimed at acquisition storage and retrieval of the vital information of the patient as they pertain to patient care. Nursing informatics, therefore, forms a basis for clinical care for the nurses. They form a critical avenue for information for making clinical and care judgments by the nurses and a basis for evaluation of the care the patient receives (Paans et al., 2010). Through the health informatics, the nurse can access the comprehensive information about the previous care the patient has received in other care institutions. This will facilitate fast and more detailed care. This widens the nursing knowledge and makes the existing knowledge better. The nurses get to add what they never had before in the practice and get adequate information in the ever-changing field of care (Hovenga, Garde, & Heard, 2005). Finally, as to promote the continuity of nursing care the information system forms a crucial link to inform others about the care given to a patient. On the other hand, medical informatics helps in the uptake of new informatics helping them to care better for the patients (Hovenga et al., 2 005). Informatics is also a method that new care methods move from one care center to another in a way that they promote evidence-based practice. For a person using electronic health records, they accrue some benefits associated with this type of information system. First, EHR reduces the time the patient waits to receive care because the health information of one person may is integrated with many care centers (McGonigle & Mastrian, 2015). Therefore, the health care provider can access this information saving the patients time and maximum care. Besides, this type of health records prevents omissions and other documentation errors. The system has a design that prevents progression to the next level of information without completely filling the previous sections. This ensures that the patient receives

IDENTIFY AND DISUCUSS SOME OF THE MOST SIGNIFICANT DEVELOPMENT OF THE Essay

IDENTIFY AND DISUCUSS SOME OF THE MOST SIGNIFICANT DEVELOPMENT OF THE 19TH CENTURY ORGANIZED INTERNATIONAL PEACE MOVEMENT - Essay Example Thus, two related issues are evolved from them. One is to provide peace in the society by restricting the apparent inevitability of war. Another is a steady increase in prosperity among all categories of people such that they do not go for any conflict. The first period of peace movement includes the ethical position of the Christian. This movement originated from the religious groups, mainly the Quakers in England and the Presbyterians in America. In the early nineteenth century, the â€Å"Society for the Promotion of Permanent and Universal Peace† was established in London, followed by several other peace foundations across Europe and America. In the year 1843, the first World Peace Conference took place in London. After the conference, the traditional Christian position was enriched with human values which were more fundamental in nature (Cooper 1991, p.14-15; Dungen and Wittner 2003, pp. 363-364; The International Peace Movement, n.d.; Sneh 2008, pp.2-5). The international peace movement got upsurge in the late nineteenth century after the First Geneva Convention in 1864 where international laws are passed to protect the war victims. The movement was initiated by the Nobel Peace Laureate Henri Dunant, the initiator of â€Å"International Committee of the Red Cross†. The main objectives of the convention were – The convention is closely related to the foundation of International Committee of Red Cross. The convention thus intended to impose international law for the protection of war victims, the medical personnels and the medical facilities at war against any hostile act. The convention generalizes the Red Cross sign on white zone as a sign of medical care and nursing at the war front. This convention is the initialisation of the international peace movement. All of the conventions are related to the welfare of the war victims. The Red Cross did not advocated for the stoppage of war, but pleaded for the

Two Factors Theory Essay Example for Free

Two Factors Theory Essay The organization in question has been completely evaluated based upon Herzberg’s motivational theory the results were astounding.   According to Herzberg’s theory much of the dissatisfaction in the environment can be eliminated with regular care and maintenance.   The company policies and procedures are weak; therefore, employees do not feel the practices implemented communicate the company’s vision and expectations in a solid manner.   The quality of supervision is low, as our leadership staff has not been fully trained to support the company vision.    As a result of poor supervision and weak company policy, employees feel they are unable to develop a working relationship with their direct superiors. Keeping the above in mind as well as the physical surroundings, working conditions can be improved so that employees feel they are working in a supportive and safe environment.   Salaries are low, compared to our competition and need to be increased in order to obtain quality employees.   The result of the conditions described above, it is almost impossible for employees to develop relationships with their peers. In order to properly function as a company we must satisfy our employees’ needs by not only improving the conditions listed above, but also implementing several motivators.  Ã‚   Employees must feel a sense of achievement daily, as well as receive recognition for their hard work.   Implementing something as an employee of the month program and having some type of goal setting for performance will give the staff a way to measure their productivity and feel recognized for their efforts. Employees must also enjoy their work and many are unable to do so due to lack of training and poor supervision. Our employees also feel that there is no room for advancement and personal growth within the company. Implementing a training program for new employees as well as our long-term employees will improve morale.   The new employee training program will ensure that staff is given the right tools to perform their duties and the proper training to perform them efficiently. Training programs for the long-term employees will open the doors for advancement.   Through effective employee training programs we will be able to accurately measure performance, improve morale within the teams, develop positive working relationships between team members and provide various opportunities to our staff. References Stroh, Linda K. (2002).   Organizational Behavior:   A Management Challenge. Mahwah, NJ, USA:   Lawrence Erlbaum Associates, Incorporated.

Consumer Buying Behavior: Digital Marketing

Consumer Buying Behavior: Digital Marketing A very important aspect related to the online marketing is its ability to contact potential customers irrespective of time and location. A major transformation has occurred due to the evolution of the mobile phone. Mobile marketing has been defined as the utilization of a medium that is wireless to ensure that consumers have access to information that is real time-based, location-sensitive and personalized, which aims towards promoting products, services, and ideas, thus proving beneficial for all stakeholders (Robinson, Wysocka, Hand, 2007). According to (Shukla, 2010) mobile marketing will prove to be extremely popular on account of the fact that the mobile phone will be used as a personal device. Mobile commerce has been the outcome of the swift development of the mobile phone. ]]]/|}|}Definitions related to mobile commerce alike in all existent literature. Mobile commerce transactions refer to all transactions conducted through a mobile communication network using monetary values. According to Robinson, Wysocka and Hand, (2007) (Robinson, Wysocka, Hand, 2007) any e-commerce transaction that uses the media of mobile devices and that is conducted through wireless telecommunication networks and other wired e-commerce technologies may be termed mobile commerce. According to Frolick and Chen, (2004) (Frolick Chen, 2004) mobile commerce maybe defined as any form of mobile communication that occurs between a business and its customer. Dholakia and Dholakia opine that mobile commerce is used to carry out electronic commerce-transactions throuvgh mobile phones and wireless terminals. Finally, (Balasubramanian, Peterson, Jarvenpaa, 2002)define any transaction that is carried out over a wireless telecommunication network, either directly or indirectly, as mobile commerce. Thus, to conclude, mobile commerce may be considered to be a business model that enables a consumer to undergo all the steps of a commercial transaction simply using a mobile phone. The media through which consumers will be able to conduct their transactions have the potential to undergo transformation primarily due to the development and usage of mobile commerce as a technology that is gradually emerging. Not just consumers but marketers too are attracted to mobile commerce that is based on wireless communication technology. The availability of this new technology will provide for a complete make-over in the fields of advertising, retailing and shopping in the domain of marketing. Companies that desire to conduct business operations in mobile markets must then, be ready to adopt mobile marketing and mobile commerce. Mobile commerce will be similar in many respects to the internet-based e-commerce but it will also be distinct in some aspects. These are: Ubiquity- The ability that makes it possible for mobile commerce to be availed of anywhere and at any time. Personalization- Mobile hardware undoubtedly is limited by its memory capacity. However, software can be used in such a way that the users needs are satisfied. Flexibility- Users can conduct transactions and/or receive information even when they are engrossed in other activities, such as, travel or work. Dissemination- It is quite possible that the people who act as the origins of information (for example, local retailers) may make use of the wireless network of mobile commerce so that the customers get the required, specific information. Convenience- Users can operate mobile phones very easily. Instant connectivity- Marketers can use the mobile phones to connect with target users just by clicking a button. Location- It is possible to provide location-specific information and products using a mobile phone. The channels related to mobile commerce and mobile marketing need to be comprehended and further analyzed although a number of companies utilize these channels extensively. This research aims at drawing the attention of entrepreneurs towards the Global System for Mobile Communications (GSM) operators as well as towards the opportunities that exist in the domain of mobile commerce and mobile marketing. This research will focus on (1) mobile commerce and concepts related to mobile marketing (2) tools available for mobile marketing (3) the significance of mobile marketing in India and (4) the comprehension and examination of consumers attitudes towards mobile marketing tools. The digital world has introduced a new aspect of marketing and branding and this has seen an increase in the number of consumers who have turned to the digital space to get their daily dose of entertainment, education, media, and more. The Internet, social media, interactive television, CDs, DVDs, and cell phones are all various aspects of the digital world and these will be preferred extensively by people in the context of digital marketing. The usage of digital media will prove to be an extremely cost-effective measure that will efficiently enhance the online presence of a business thereby increasing it manifold. The popular saying that there is no such thing as a free lunch has been negated by the digital media. This is because marketing using social media and blogs will be seen to help an individual reach out to professionals who were thus far untouched. Also this will increase the visibility among the users of the websites. Consumers will be b able to avail of these services at no cost (Cheung, 2006). If I refer to the figures from Internet World Stats dated March 2008, Internet usage is said to have risen to 91.3% between 2000 and 2008. The spurt in Internet usage has been seen as enabling companies to grab the chance to interact with global customers through online advertising thus resulting in spending of over USD 60 billion in 2008. (Media, 2008) The aspect of digital marketing is quickly automated and adapted to. Digital marketing unlike its other counterparts will be available 24 hours a day, and will not be disrupted by weekends, holidays, hangovers, late lunches, etc. Digital marketing will be easy to connect to and will follow all commands without questioning. It will target prospects, who are interested in the products displayed that very moment (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003).. Digital marketing will be most preferred because advertising space online will be much cheaper than the print version and will offer better visibility.. The content however will have to be framed in such a manner as to be of use to consumers or else it may have a negative impact. This low-cost marketing technique is expected to be useful to small businesses too. Marketing prospects will increase because of the availability of information through digital media. It will now be possible to decide the target consumers and use a mix of various measures, examinations and profiling of consumers/segmentation to enable a two-way communication process (Thomas Gillenson, 2003). 2. Background The interactive digital advertising perspective includes presentation of information using means that depend on digital technology. Using digital technology makes it possible to create an immediate communication process between marketers and consumers (Stewart, 2004). Consumers can control advertising through interactive digital media by manipulating what they view on the screen while surfing online (Stern, 1994). Given that it can be measured easily, it is precise, customized, and personalized apart from being able to target consumers easily (Iii Woodside, 2005), interactive digital marketing ends up being a very good potential tool for advertisers (Radzeviciute Sliburyte, 2005). Tools that refer to interactive digital advertising include the: Online community, short messaging systems, and the transfer of photographic images using computers that have internet access and mobile phones, which are commonly used today (Stewart, 2004). It can be clearly seen that interactive digital advertising will explore and further strengthen the connection between computers with internet access and mobile phones. Advertising using the above-mentioned media will also be sub-divided into internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. 3. Research Aims The main objective of the research will be to examine the attitudes of the consumer towards the four different types of interactive digital advertising including: Internet-based e- and email advertising apart from the mobile-phone-based SMS- and MMS-type advertising. 4. Research Objectives The chief aims of the research include: To estimate if there have been changes in the Indian customers buying behavior due to digital marketing. To evaluate the attitude of the consumers in the context of interactive digital advertising. To analyze different marketing models. To study the various strategies and policies that organizations are likely to follow in this dynamic Indian market. 5. Literature Review Given the prolific use of digital media interactivity amongst advertisers and consumers, marketing activity has been upwardly impacted. Any form of advertising that includes the chances of interacting with consumers is known as interactive digital media. A producer can use this medium to interact with consumers by conducting campaigns related to his products (Schlosser, Shavitt, Kanfer, 1999). The TV-like experience is no longer relevant today. Consumers now demand much more given the rapid inroads being made by interactive digital advertising. Consumers also prefer options like In-Stream, In-Game, HD interactive video, IPTV, interactive kiosks, and mobile advertising platforms (Cho Cheon, 2004). This undoubtedly heralds a change in marketing and the shifts are obvious. Though these run parallel to the increased expectations of consumers these in no way put any boundaries as there may be new and modern forms of advertising that may evolve in the future. The main aim of any Digital Advertising medium will be to draw the attention of the consumer by inventing new and creative advertisements that enable development of personal relations. New technology will enable agencies and advertisers to make use of, evolve and reach new levels of brand-awareness and consumer commitment (Martin, van Durme, Raulas, Merisavo, 2003). This new medium of advertising will pave the way for agencies and advertisers alike to command increased values in terms of worth that is returned. Using the internet as a medium for advertising will now gain significance for gathering consumer information as there has been a rise in the number of internet users (Cheung, 2006). Mobile phones will ensure that targeting consumers becomes even more accurate compared to what it was like before and advertisers will be able to reach potential clients at places and times that are most suitable for the marketing campaign, while at the same time ensuring high interactivity (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003). The internet advertising industry will thus take recourse to mobile phones (Thomas Gillenson, 2003). Advertising within these two potential channels may be of four types and will include: Internet-based advertising through the website (e-advertising), emailing (email advertising), and mobile-phone-based advertising (m-advertising) of the SMS- (short messaging service) and MMS-types (multimedia messaging service). If I consider the two communication media forms, interactive and individual,, they will comprise what I call interactive digital advertising. It is important to understand consumer behavior towards this medium as the attitudes of the consumer will impact consumer exposure, attention, and reaction to individual advertisements (Schlosser, Shavitt, Kanfer, 1999). There have been a few instances of empirical studies carried out in the context of consumer attitudes and e-advertising (Ravi, 2005). Yet, a majority of the literature fails to include email advertising in its research. Many are unsuccessful in distinguishing email advertising from other forms of advertising. Still, there is limited research which emphasizes email advertising (Martin, van Durme, Raulas, Merisavo, 2003). If I consider advertising, there exist a small number of articles that focus on consumer attitudes towards SMS-type m-advertising, including the study by Tsang, et al., (2004), Rettie, et al., (2005), and Carroll, et al., (2007). The new generation MMS-type m-advertising has received practically no attention from the academic aspect. The fact is that consumer markets and communication media will become fragmented to a great extent (Karson, et al., 2006) so it is important that the differences between the media in the advertising domain be noted. Any analysis that is carried out, which focuses on these differences will enable the marketers to get in-depth information related to the application and suitability of individual sub-types of interactive digital advertising. It will also help choose between the four available sub-types of interactive digital advertising channels to ensure that the message is communicated correctly to the customers. Still, empirical studies related to this subject are rarely found. This research will help aid further study into consumer attitudes related to interactive digital advertising. Actually, this research will aim at identifying the differences that are present in consumer attitudes, which may be related to these four sub-types of interactive digital advertising. I can conclude by stating that the research questions in this study will be designed so as to elucidate whether the attitudes of the consumers differ when it comes to internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. Today, when the media are so fragmented there are several ways that can be used to create advertising campaigns that use Interactive Digital Advertising. Interactive Digital Advertising will be inevitable given the Internet is becoming an inseparable and intrinsic part of our lives. 6. Research Methodology Research methodology is the core behind any research that is conducted. I will opt for the Questionnaire method since the primary data suits the needs of this research. There were 20 questions included in the questionnaire that were simple to comprehend. The questions were all close-ended. This has eased the workload of both the researcher and the respondents.

There is No Escaping the Matrix Essay -- Video Games Virtual Reality

There is No Escaping the Matrix In the video game world anything is possible, and if your player dies you can always play again. The videogame industry is exploding in the market place; it's far from child's play and far from the days of pong. In the most recent issue of Entertainment Weekly (December 6, 2002) there is an article, Video Game Nation, discussing a new video game experience being touted as the wave of the future, The Real World meets The Matrix. In this virtual world called The Sims Online, people "live" in a virtual environment peopled by avatars created by thousands of other gamers. Neal Stephenson envisioned this future ten years prior with his release of Snow Crash. Stephenson describes a computer-generated "metaverse" where the logged-on could take on "avatars" hang out, and walk around, meet other "avatars" and perhaps fall in love. These artificial realities offer millions of people a chance to step out of our world and enter another dimension where anything can happen. The setting may be artif icial in nature, an electronic stream of data creates this artificial world for the player back home, but the interaction and the emotional appeal for the players are very real. When Neo is "reborn" we see where technology has taken us; it has enslaved us and uses us humans as a power source. Why not see that for what it is: a warning. We see computer gaming as nothing more than just escape. This is what technology offers people escape -- from this world, but is something being given up? Perhaps we should look at the nature of the beast and realize we are already enslaved. We are already there linked together in a Marxist fashion struggling for power, shelling out time and money to find solace inside the World Wide ... ...real Matrix that is this planet if we spend all our time on the "net?" Perhaps the connected quality can translate into a more informed public, but I doubt the young players of video games would bother to take notice. Stephenson's vision is accurate, we are becoming more connected yet live separate from each other; separated by tract housing, highways and the 'metaverse.' The future generation video gamers will experience more complicated and time-consuming games. This virtual gaming world offers them a place to explore beyond their world but at the same time keeps the players from this world. The love we have for machinery has only served to create the world we have today. There is no escaping the Matrix. Even at the end of the movie, Neo is still using the Matrix to communicate his intentions; we are still trapped inside the glass womb waiting to be set free.

Essay --

Posttraumatic stress disorder (PTSD) is a disorder that affects people who have witnessed/experienced a traumatic or terrifying event that causes intense mental issues. PTSD is usually found in war veterans, rape victims, or murder witnesses. Anyone who suffers from PTSD has a large option of treatments to choose from. About 3.6% of adult Americans (5.2 million people) suffer from PTSD. Post-Traumatic Stress Disorder is a mental disorder in which people who have had a traumatic experience that mentally scars them, the symptoms of PTSD usually can cause intense situations in everyday life, but the victims have a whole lot of treatments they can choose from. 3.6% of adults in America suffer from PTSD in 1 year and 7.8 million Americans will or have experienced PTSD in their life. Women run a higher risk of developing PTSD more than men because they are victimized more then men in domestic violence, abuse, and rape. If PTSD symptoms are diagnosed, a doctor will evaluate medical history and conduct a physical exam. The doctor might also test for common symptoms of physical illnesses. If no physical illnesses are found, they may refer you to a psychiatrist or psychologist. Psychiatrists and psychologists use specially trained to interview and assess tools to evaluate a patient for an anxiety disorder. The doctor bases their diagnosis of PTSD on any reported problems with functioning caused by the symptoms. The doctor then determines if the symptoms and degree of dysfunction indicates PTSD. The diagnosis of PTSD is determined if the person’s symptoms have lasted more than one month. Everyone that has Witnesses a traumatic event reacts differently. Each person is unique in their ability to manage fear and stress and cope with the threa... ...and emotional conflicts caused by the traumatic event. Family therapy is useful because the behavior of the PTSD victim can have an effect on the other members of their family, so getting the family together to help cope with the PTSD. Group therapy helps by allowing the victim to share thoughts and feelings with other people who have also experienced and had PTSD. Eye Movement Desensitization and Reprocessing is a complex form of psychotherapy alleviates distress linked with traumatic memories but also treats phobias. PTSD is a mental disorder in which a victim can become hostile in everyday situations but they have many treatments that can help them with their disorder. Ms. Nordin is an English teacher. Treatments for PTSD can include medicine or psychology. PTSD mostly occurs in war veterans. PTSD is no laughing matter and should be treated as soon as possible.

Agatha :: Character Analysis, Brother Grimm

In Brother Grimm’s â€Å"Brother Lustig†, the main character, Brother Lustig, is initially portrayed as an honest, inexperienced and stupid young man, who shares all his possessions with others. For this reason, when analyzing Brother Grimm’s tale form a Jungian psychoanalytic perspective, will become a prime example of a character experiencing individuation, for he eventually becomes a more selfish, cunning and independent person. Through meeting his archetypes, Brother Lustig goes from an honest, stupid and generous person, who shares his wealth and possessions with the less fortunate ones to a cunning, selfish and self-sufficient trickster. Brother Lustig’s burgeoning conscious is demonstrated through an analysis of his Jungian archetypes, with the shapeshifting beggar, acting as his positive shadow, and St. Peter personifying as his symbolic Self. An analysis if Lustig’s positive shadow, St. Peter as the poor shapeshifting beggar, is particularly useful in understanding the various challenges which the main character of the story will eventually have to face later on. In the folk tale, the beggar is portrayed as a cunning and intelligent trickster, who changes his appearance every time he â€Å"begged a gift [form Lustig]†(368). Every time the disguised beggar â€Å"placed himself in another shape† and asks for charity, Brother Lustig will always fall in his trap and give him â€Å"a quarter of the loaf of his bread and one kreuzer† (368), for he eventually have nothing left. By the end of the story, Brother Lustig becomes an intelligent trickster, capable of surviving alone thanks to his ability to smart and trick other people. In this context. It is evident that St.Peter as the shapeshifting beggar is a positive shadow since he embodies the qualities that the independent and grown up Lustig nee ds. By becoming more selfish and cunning, Lustig is finally capable of helping people by using his intelligence against â€Å"the nine devils†(376) by putting them in his knapsack†(376). By the end of the story, it becomes clear that his cunning and intelligence help him to become a more independent person capable of to survive without the help of others. He is no longer tricked by others and this shows clearly that he is on a further step towards individuation. The most important step in Lustig’s maturation to a man capable of surviving alone is the realization of Self, personified once again by St. Peter. Through his journey with St. Peter, Brother Lustig eventually maturates. At the very beginning of the story, he was a stupid, honest, selfless soldier who does not care about how to survive the day after.

Macbeth a tragic hero Essay

A Tragic Hero is a common figure in many of Shakespeare’s works. A Tragic Hero is usually a figure of royalty, fame or greatness. This person is predominately good, but falls from prominence due to personality flaws that eventually lead to self-destruction. Macbeth’s major flaws are his ambition and impressionability. Due to their flaws, a Tragic Hero’s actions are often atrocious and cause them to battle with their conscience after their desires have been accomplished. These battles with their conscience evoke empathy from the audience. A Shakespearean Tragic Hero will always lose their life in the end of the play as a result of re-establishment of what is good in the play. In Shakespeare’s Macbeth, the title figure of the play can be seen as the Tragic Hero. There are many factors which contribute to the decline of Macbeth. The three main factors which contribute greatly to Macbeth’s degeneration are the prophecies which were told to him by the witches, Lady Macbeth’s influence and ability to manipulate Macbeth’s judgment, and finally Macbeth’s long time ambition which drove his desire to be king. Macbeth’s growing character decays from a noble man to a violent individual. When the play begins, Macbeth’s greatness is already established. Macbeth has already earned the title of Thane of Glamis and will soon become the Thane of Cawdor. The fact that he has these titles demonstrates to the reader that Macbeth is good and an important figure of responsibility. He is also addressed as â€Å"Valiant cousin, worthy gentlemen.† (Shakespeare 1:2 26), â€Å"Brave Macbeth, well he deserves that name.† (Shakespeare 1:2 18) and as â€Å"Worthy Thane.† by King Duncan. They way in which he is addressed by the influential members of his country further informs the reader that Macbeth is respectable. However, after Macbeth interacts with the three witches, his curiosity is stirred by their prophecies, especially their prediction that he will become king. He commits murder in order to fulfill their prophecy and then returns to the three witches a second time for reassurance. The three witches, with the aid of three apparitions, then revealed to Macbeth in Act 5, Scene 1 the following prophecies: Macbeth! Macbeth! Macbeth! Beware Macduff! Beware the Than of  Fife!†¦Macbeth! Macbeth! Macbeth! Be bloody, bold and resolute. Laugh to scorn the power of man, for none of woman born shall harm Macbeth†¦Be lion-mettled, proud and take no care who chafes, who frets or where conspirers are. Macbeth shall never vanquished be until Great Birnam Wood to high Dunsinane Hill shall come against him. (Shakespeare 4:1 80-107) Because of these predictions, Macbeth believes that no one can harm him. However, this is a false sense of security. Macduff, who was born by a Caesarean section and therefore was not born of woman, ultimately killed Macbeth, thus revealing that the witches predictions were only half-truths. Macbeth’s good nature is increasingly defeated by one of his major flaws-ambition. His ambition and desire to become king leads Macbeth to take rash and sudden actions that are immoral. This includes ordering the murders of his friend Banquo and his son and Lady Macduff and her children, as well as personally handling the murder of King Duncan. His ambition is also displayed by his willingness to kill anyone who threatens his power. Macbeth is largely influenced not only by the three witches, but by Lady Macbeth as well. Lady Macbeth encourages Macbeth to murder the king, Duncan. She helps plan out the murder and even offers to do it herself. When Macbeth changes his mind and decides not to carry out Duncan’s murder, Lady Macbeth questions his masculinity and love for her. [We will proceed no further in this business.] †¦From this time such I account thy love. Art thou afeard to be the same in thine act and valor as thou art in desire? Woudst thou have that which thou esteem’st the ornament of life and live a coward in thine own esteem, letting â€Å"I dare not† wait upon â€Å"I would†, like the poor cat I’ th’ adage?†¦When you durst do it, then you were a man; And to be more than you were, you would be so much more than a man†¦They have made themselves and that their fitness now does unmake you†¦ (Shakespeare 1:7 34-62) After Lady Macbeth accuses him of acting like a coward, he agrees to continue with Duncan’s murder. Macbeth is a prime example of a Shakespearean Tragic Hero. He is represented as a good man who, through his major character flaws- ambition and impressionability- falls from grace. After struggling with his conscience over the evil deeds he had committed throughout the play, Macbeth is killed and the rightful heir to the throne is restored to power.

London by William Blake Essay

Question- Identify a poem that makes a social or political statement. Explain what statement is being made and, with close references to the text, analyse the literary conventions used to convey the statements. Further, explain how this helps you gain a stronger understanding of the poem`s main theme(s). I have chosen the poem London by William Blake; I will explain how Blake is making a social and political statement by addressing the inequality and oppression within the city of London in the late 18th century. I will also examine how the poet manages to convey his opinion through poetic techniques. The poem is set in the City of London during the Industrial revolution, when there was a population explosion in the cities of the UK due to the movement of people from rural areas to urban areas in search of work. The sudden urbanisation in cities such as London put pressure on the standards of living and caused extreme poverty, people lived in horrific conditions. Due to the poor sanitation, there was a rapid spread of diseases such as cholera. William points to the corruption within the city of London; this poem is a form of social and political protest against the oppressive landlords and authorities of the city. In the first stanza William Blake talks of wandering through the streets that are privately owned, and states even the river Thames is not free from ownership. He is making a social/political comment about the ruling class and how everything that should be free to every citizen in London but has actually been stolen by the ruling class. His sense of inequality and oppression is clear from the very beginning. The repetition of the word â€Å"chartered† emphasises the bureaucracy that William felt was controlling the people of London. He also uses repetition with the word â€Å"mark† when he comments on the effects of this control and oppression has on the ordinary working class people. He states that in every face he sees there is a look of helplessness, and hopelessness for the future, all the people in despair. In the second verse, the poet continues to emphasise the oppression of the people. He uses repetition by emphasizing the word every, he is talking about every member of the population being enslaved by the ruling class and all are sorrowful this creates a feeling of depression on the streets of London. He talks about how minds are being controlled by using a metaphor to great effect: â€Å"The mind-forg’d manacles I hear. † The image being conveyed is that of a mind being manacled, unable to have hope for the future, and the suppression of thought, suggesting an imprisonment of the mind. Perhaps he felt that people were being socialized into accepting their fate, the authorities would want to supress any sense of rebellion In the third verse Blake make reference to the plight and exploitation of child workers, in this case Chimney sweeps. Child labour was cheap, but families relied on their meagre wages to survive. The children had to work long hours, in very harsh and dangerous environments. William Blake is appalled about how church and the palace sits back and does nothing to ease the plight of the destitute. Every black’ning Church appals; and the hapless Soldier’s sigh Runs in blood down Palace walls† The reference to soldier`s sigh represents men having to serve their country for a cause they do not agree with but feel they have no choice. Blake is appointing blame to these institutions that are supposedly meant to care and offer hope to people, yet there is no help forthcoming. His imagery creates a picture of a deep mourning within society. In the final stanza, he draws attention to the plight of the young prostitute on the dark night streets. When in a time of harsh economic trouble; young women may have had no choice but to turn to prostitution. Blake is drawing attention to the young women who are also victims of exploitation. â€Å"Blasts the new-born Infant’s tear and blights with plagues the Marriage hearse. † These women not only neglect their offspring but insult, damage, denigrate their children – we might think this is because of how these babies are got, or the circumstances of life – but the poet makes no mention or understanding, noting again, only the negative appearance, in a most unpleasant, off putting, unsympathetic way. Marriage is a â€Å"hearse† as opposed to a joyful partnership, marriages are killed or destroy those within it – and this is linked to the presence of young prostitutes who are either victims of, or the cause of – we cannot know further, because the poet walks on, breaking off communication with us and leaving us with only this singularly dark impression. One clue is the use of the word â€Å"plague†. The prevalence of what we would refer to as STD’s – a real plague in Victorian London, where the availability of prostitutes, lack of birth control and social attitudes meant that uncounted numbers of men brought an invisible virus home to the marriage bed. This must have had a debilitating, frightening impact on many of the population. The resultant levels of sickness among middle class – and no doubt other – women terribly deformed and blinded children, and all because of a topic that would affect almost every family but which was not discussed. William`s political views are clear throughout, his distrust of authority, and his hatred of the enslavement of society. He projects this through his dark imagery. His language throughout is morose and this sets the scene of a society ridden with poverty, working class people constantly being trod on by the ruling class. His social protest leaves the reader in do doubt that William detests the inequality and oppression that he sees all around him and also helps the reader to understand how hard it was to live during the industrial revolution unless you were a member of the ruling class.

Water Pollution Levels Turning Deadly in Punjab

Punjab, which is one of the richest states in India, is battling acute water pollution, particularly attributed to chemical toxicity. There has been an increase in the number of deaths due to cancer in the Malwa region, which has sent shock waves throughout the state. Remember, Erin Brockovich? This is a classic real life case in Punjab for us to delve into. Water Pollution: Harmful Contribution from Factories. A known environment law activist Sant Balbir Singh Seechewal, the man who brought to life so many rivers in the Majha area, stated that anti-pollution laws stay in the newspapers only and very little efforts are taken to prevent water and air pollution. According to Seechewal, there are many harmful chemicals, such as cyanide, that are flowing into the rivers, mostly from factories situated in Ludhiana, Jalandhar and Phagwara. Due to this, drinking water sources have become polluted and resulted in widespread prevalence of diseases like cancer in the Malwa region and the adjoining areas in Rajasthan. Read this â€Å"The Secrets of Haiti’s Living Dead† In Muktsar, you can just find the depressing statistics in the home district of the Punjab Chief Minister, Parkash Singh Badal. There were 1,074 deaths due to cancer between 2001 and November 2009. In Lambi, Badal’s home constituency, there were 211 cancer deaths during the same period. Water Pollution: Shocking Levels of Uranium Content in Water in Punjab Don’t be shocked by the information given on water pollution in Punjab as there is much more. In March 2009, Dr Carin Smit, a South African toxicologist, sent hair samples of mentally-ill children from Malwa region to Germany’s Microtrace Mineral Lab. On June 13, 2010, the lab reported high levels of uranium in these samples. Dr Carin Smit stated, â€Å"The hair results are surprising. We expected an arsenic exposure. Instead, over 80% of adult and children, many of which are suffering from cerebral palsy and mental retardation, showed pathological levels for uranium. † The report is surprising as there is no apparent source of uranium in the state. Executive director, Kheti Virasat Mission (KVM), Umendra Dutt stated, â€Å"with studies indicating high levels of uranium in hair samples, the situation is indeed alarming. Water Pollution: Uranium Content Exceeds Safe Limit Suggested by WHO In 2009, V D Puranik, who is heading the environmental assessment division of Bhaba Atomic Research Center, filed a report stating 2. 2-244. 2 micro grams of uranium content in one litre water sample that was brought from the Malwa region. Let’s not forget, the safe limit suggested by the World Health Organization (WHO) is 15 microg ram per litre. The person in charge of Baba Farid Center for Special Children in Faridkot Pritpal, Singh said that three samples surpassed the limit of 60 micrograms uranium per litre set by the Atomic Energy Regulatory Board (AERB). Final Legal Take Away Tip: Punjab, a state that ushered in the Green Revolution and has been nourishing most parts of the country, is now suffering the ill effects of water pollution. Toxic material in water can migrate to hundreds of farms, homes, schools and places where people can die or suffer due to its exposure. Remember, Erin Brockovich? What we need is legal awareness and initiatives to be taken on priority so that the state government can save lives it is too late.

Metaphysics †Epistemology Essay

Kvicchdgsgjfkvlhl. ook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc. , and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc., and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc. , and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinionook I of the Essay is Locke’s attempt to refute the rationalist notion of innate ideas. Book II sets out Locke’s theory of ideas, including his distinction between passively acquired simple ideas, such as â€Å"red,† â€Å"sweet,† â€Å"round,† etc. , and actively built complex ideas, such as numbers, causes and effects, abstract ideas, ideas of substances, identity, and diversity. Locke also distinguishes between the truly existing primary qualities of bodies, like shape, motion and the arrangement of minute particles, and the secondary qualities that are â€Å"powers to produce various sensations in us†[1] such as â€Å"red† and â€Å"sweet. † These secondary qualities, Locke claims, are dependent on the primary qualities. He also offers a theory of personal identity, offering a largely psychological criterion. Book III is concerned with language, and Book IV with knowledge, including intuition, mathematics, moral philosophy, natural philosophy (â€Å"science†), faith, and opinion.

Twentieth Century America and Modern Art Research Paper

Twentieth Century America and Modern Art - Research Paper Example The researcher of the essay "Twentieth Century America and Modern Art" aims to investigate twentieth-century African-American modern art. The African American art mainly includes basket weaving, a huge range of arts done on plastic, wood carving, pottery and also painting. The African Americans were taking part in art for some time but they actually got accepted and their art got famous during the middle of the 20th century. In 1950s and 1960s some African American artists hit the cord and become known around the country and were accepted open heartedly. During the same time period a self-claimed group of artists called the Highwaymen which was consisted of around 26 African Americans belonging from Fr. Pierce made paintings of the landscape of Florida and because back then there wasn’t a really common concept of art galleries and that too who would welcome the self-claimed artist group belonging to the community, this group of artist took the other path. They peddled around 2 00,000 and put them in their trucks and went all around selling them directly to the public. Today in the history of American folk and in the History of African American culture they are regarded as and known as one of the most important figures and notable groups who did a lot of amazing work in the field of arts. Their paintings are considered so important in today`s world that the price of their paintings in today`s world is around a thousands of dollars. There was some artist who made their mark in the New York galleries.

Review 6 Essay Example | Topics and Well Written Essays - 750 words

Review 6 - Essay Example Rail transport includes a path that provides wheeled vehicles. The operating characteristic for rail transport is that it uses containers to transport commodities. The operating characteristics of the pipeline mode of transport are that it can be on water and land. Maritime transport is the most efficient manner to carry bulky pieces of stuff for long distances. Operating characteristics are that it is expensive to build and maintain. In addition to, it is the most convenient to carry large quantities of over long distances. Air transport operates by transports human beings over long distances. Its operating characteristics are that it focuses on being efficient to most individuals. Transport system plays an important part in the movement of persons from one point to another. The transport system is a means by which goods and individuals move from one point to another. A facility consists of equipment and logistics that are vital to transport passengers and goods. A transport system covers the major forms of transport, and it exists to coordinate the movement of goods and individuals in order to utilize routes efficiently (Rangarajan, Long, Tobias, & Keister 2013). Participants of the transport systems include the people who are directly involved in the movement of goods across the transport system. The participants have the responsibility of managing and operating the transport system. It enables the transport system to become lively and sustainable. The participants also have the responsibilities of running and serving the community priorities. The participants have the responsibilities of improving the transport system. In relation to, members provide infor mation to support the choices of individuals. The responsibilities of individuals are to promote reliable and efficient means of moving people and commodities around the transport system (Shah, 2009). Transport systems are a major contributor to the economy of most countries in the world.

Gambling Industry Essay Example | Topics and Well Written Essays - 2500 words

Gambling Industry - Essay Example ingapore Government in order to introduce the casinos officially in the international market was in 2005 by providing licenses to two of the casinos in Singapore. There were many controversies and remarks that went against the policy but today after taking proper legal actions and control the government have recorded to generate large incomes in terms of tax revenues from the gamblers. Another reason why gambling is so important for the economy is that it attracts customers from all around the world. Therefore, it enhances the growth of tourism sector, which is another major contributor to the Singapore Economy. This paper in this regard is focused on the challenges of the international market and the competencies of the gambling industry in Singapore. Conclusively the paper shall also direct to evaluate the limitations and drawbacks that can prove to be affective for the growth of the industry and try to suggest the economy to eradicate those factors. On this behalf, the paper shall also consider the Porter’s Diamond Model to analyze the competitive edge of the gambling industry of Singapore. Geographically emphasizing, Singapore is a country originated by the amalgamation of 63 islands in total and is termed to be the smallest country situated in the south eastern hemisphere of Asia. According to the economists’ view, Singapore is a developing economy, mixed by its nature, with a minimum interference from the part of the Government in its trading market. Mentionable, the economy ranked to be second among the economies possessing the best potential for international investment with the outlook to be most welcoming and liberal for the international trading business. Undoubtedly, despite the fact that the economy is geographically small, it is economically powerful as any other developing economy to attract the international trade (Economy Watch, 2010). The economy, in a wider perspective rather than international investments, is depended on the agricultural

Venezuela Essay Example | Topics and Well Written Essays - 1250 words

Venezuela - Essay Example However, talking in regards to culture of the region, it is highly relevant to mention the fact that Venezuela presents a mix of various other cultures which comprises of European, African, Caribbean, Indian as well as North American (Crooker and Gritzner 10). A majority of the masses communicate in the Spanish language. While talking on the lines of the religion of the masses, it has to be said that a large majority of the people are members of the Roman Catholic Church. The major cities of the country of Venezuela are Caracas and Maracaibo and as of the year 2002, the population count stood at over 24,000,000. It has to be said that the country’s main products of agricultural nature are highly diversified in nature and comprise of rice, corn, vegetables, coffee and even dairy and meat products. The manufacturing outputs of the country comprises of textile, food based products. It also comprises of aluminium, steel and automobiles. The currency of the region is Bolivar whose valuation with regards to the US currency stands at around .14 USD for 1 Bolivar. Analysis It has to be said that for in-depth analysis of the risk as well as business attractiveness presented by the country of Venezuela, the analysis should be done while trying to analyze the political, economic, social and technological environment of the nation. Political While analyzing the political environment of the country of Venezuela, immediate focus of any researcher often shifts to the fact that the nation is often plagued with various kinds of political unrest and disturbances for a long period of time. Since the last couple of decades, the world has witnessed a pretty nasty picture emerging from the political theatre of the region (Nichols and Morse 78-79). The political scenario turned quite hostile towards America, when the late Venezuelan president Hugo Chavez arrived in power since the year 1999. A staunch opponent of tactics and strategies implemented by the United States in regar ds to managing the South American nations, it can be said that the nation of Venezuela created a hostile environment in regards to political co operation between the two countries at the international level (US Dept. Of State, â€Å"US Relations with Venezuela†). Also while analyzing the upcoming political future for the nation, it has to be said that the passing away of the elected national president presents a high level of political instability as of the current times as well as the immediate future (Duddy, â€Å"Political Unrest in Venezuela†). Thus it can be analyzed that the scenario emerging from the political side of the country is quite vulnerable and instable in nature. Economic Venezuela is a country which is high on oil deposits. Hence, the country is dependent on its oil reserves, which contributes to 95% of the nation’s foreign exchange earnings. The GDP of the nation as of the year 2012 has been estimated at around 402.1 billion USD and is growing at the rate of 5.7%. It has to be said as a result of increase in spending by the government along with enhanced access to domestic credit, there was a tremendous rise of consumption which resulted in the arrival of high inflation level in the economy of the nation. Talking on a summary note, it has to be said that the economic environment of Venezuela is loaded with crisis arising from the arena of housing needs, food and electricity

Doing gender as opposed to being a gender Essay Example | Topics and Well Written Essays - 500 words

Doing gender as opposed to being a gender - Essay Example In his definition of gender, he brings it out as â€Å"interactional portrayals of what individuals would like to convey about sexual natures, via the use of conservative gestures† (West & Zimmerman, 1987, p. 22). This depicts the pursuit of gender as unreasonable. It means that individuals behave according to what they want understood on their sexual types. According to sociology, both gender role and gender display pay attention to the behavioral elements of being either man or woman as opposed to the biological variance between the two. According to West and Zimmerman, the idea of gender as a role makes it unclear concerning the work that is required in producing gender in daily activities, while the idea of display demotes it to the edge of interaction. They argue that â€Å"Participants in interaction organize their various and manifold activities to express or reflect on gender, and are disposed to perceive the behavior of others in a similar light† (West & Zimmerman, 1987, p. 75). This means that gender is about controlling one’s actions according to the behavioral guidelines for one’s selected sex type and seeing others in the same perspective. This may not be applicable to individuals who are intersexual, having a biological makeup that is ambiguous. Instead, such persons could be assigned sex types according to the way they effectively discharge their gender-specific roles. Transgender could also be taken to belong to their chosen sex type without the essential biological standards as long as they follow the guidelines of the performance of gender. In the West, the cultural view on gender sees both men and women as naturally and indisputably defined types of having psychological and behavioral susceptibility that can be foretold from their reproductive functions. This can be termed as gender since one functions according to his sex. In contrast, gender can be defined as the act of controlling

The Wedding Story Essay Example | Topics and Well Written Essays - 750 words

The Wedding Story - Essay Example Significance of the use of Simile in Literature IV. Conclusion V. References The Use of Simile in Julianne Homokay’s The Wedding Story A literary device is a technique that the writer uses for a given literary purpose (Niazi & Gautam, 2010). Literary devices can be any form of method or procedure that the writer/artist uses to express ideas through language, and produce a desired effect on the reader/audience. Examples of common literary devices used are Allegory, Analogy, Climax, Foreshadowing, Hyperbole, Metaphor, and Simile. As in any piece of good literature, Julianne Homokay’s The Wedding Story is also filled with literary devices that make the drama come to life. Homokay used a number of different literary devices to make the drama a comedic take on criticizing the conventional pictures that men and women are pictured as, especially in the confines of marriage. Thus, The Wedding Story may be considered as a farce, because it is a comedy in which the plot took an u nfortunate, almost exaggerated twist. One particular literary device used repeatedly in the drama is Simile. Simile is a literary device known as a figure of speech, which makes a comparison between two dissimilar objects using as, like, or as though (Bertens, 2008). Since similes are essentially a group of descriptive words, they are able to paint a clearer picture in our minds as opposed to when they are left out in a text. Since the actual object used in the text may be an abstract one, using simile to liken it to a more concrete and visually engaging object gives the reader a chance to create a more vivid picture of the scenario in his or her mind. Simile, as a figure of speech, is very similar to metaphor, except that comparisons are made without the use of as, like, or as though. In The Wedding Story, simile was used in the dialogue to emphasize particular points. The narrator, who may be considered as the protagonist in the story, reads from his book and talks of a â€Å"wom an, pretty as a day in June.† This comparison paints the woman in the minds of the reader as someone who is young, fresh, and vibrant, comparable to the vibrance of June’s summer. Of course, the bride and groom (who may be labeled as the antagonists of the drama), clarifies that the bride bears no resemblance to a pretty day in June because she was a middle aged woman who had to get married for convenience. The bride C. How did the use of Simile as a literary device contribute to the drama VI. Significance of the use of Simile in Literature VII. Conclusion VIII. References A prominent literary device used in the drama was

Ebonics dialect Research Paper Example | Topics and Well Written Essays - 1250 words

Ebonics dialect - Research Paper Example The better understanding of a language does not come through following the strict rules that prescribes how the grammar and structure of the language should be applied. The understanding of language clearly sets in, when the learners â€Å"choose not to follow the prescriptive usage† (Curzan, 870). There is dispute on the fact that learning to apply the rules of Standard English language is essential, most especially considering that it is the formal and official language that is applied in business meetings, news reading and in different other global social and political platforms. In addition, the education, general publications and any other formal documents also apply Standard English (Curzan, 873). Thus, there is no doubt that there is a need for learners to understand the application of the Standard English, if they are to become effective communicators beyond their current classroom contexts. However, while teaching the Standard English language, it is only essential th at it is not applied as the standard of measure against which other non-standard or derivative English languages should compare their grammar and sentence structure. This position has been advanced by Anne Curzan, who argues that it would certainly be wrong pretending that â€Å"written Standard English is above question† (Curzan, 871). This essay, then, aims to emphasize that it is the social perception, as opposed to the inherent superiority of a language, that gives language its meaning. According to David Wallace, the essence of a language rests in its prevalence over everything and its applicability everywhere, such that the grammar purists, whom he also refers to as snoots, have a more glorious moment than the computer nerds (Wallace, 48). This argument serves to drive to the point that language derives its meaning from its applicability, more than from the actual fact that it is a superior or inferior language. Therefore, Wallace then holds that the application of

Dreams and Dreaming Nightmares in Children Essay Example for Free

Dreams and Dreaming Nightmares in Children Essay This literature review will go over cross-cultural research articles which study nightmares in children, particularly what could be the cause of some of the nightmares in children. One article studied the relationship between daytime symptomatology (daily effects) and nightmare frequency in school-aged children (Schredl et al. , 2009). The article set out to find whether social and personal events were causing nightmares in the children, and furthermore wanted to find whether the children’s parents underestimated the frequency of their children’s nightmares (Schredl et al., 2009). To expand on this research, a second article was reviewed which studied the relationship between negative media children are exposed to in their waking life on children’s dreaming life (Schredl et al., 2008). This study sought to find a correlation between high amounts of television watched, computer games played and higher frequency of nightmares (Schredl et al., 2008). As a final further expansion on the research presented, the third article reviewed addressed some of the limitations the previous studied encountered and studied the same hypothesis: exposure to negative media would heighten nightmare frequency in children (Van den Bulck, 2004). The findings from these articles offered information on the frequency of nightmares in children and how that frequency relates to external and internal events. The first article reviewed is of Schredl et al. (2009) which produced a study that examined the relationship between daytime symptomatology and nightmare frequency in school-aged children. The study involved eliciting day time symptoms and nightmare frequency directly from the children, with an age range of eight years to eleven years old. In addition to the children’s information, the researchers collected questionnaires by the parents about their children’s dreaming (Schredl et al., 2009). The researchers hypothesized that the parents would show an underestimation of nightmare frequency (Schredl et al., 2009). Furthermore, the researchers hypothesized that there would be a stronger relationship found between nightmare frequency and daytime triggers in the data from children than in the data from the parents (Schredl et al., 2009). 4,834 parents and 4,531 of their children participated in the study where they completed questionnaires regarding sleep behaviour as well a s social behaviour; the parents answering questions about the children and the children answering about themselves (Schredl et al., 2009). The results of the study found that there is a very clear underestimation of nightmare frequency by parents (Schredl et al., 2009). The ‘often’ category for the frequency of nightmares was chosen fifty percent more often by children than the parents (Schredl et al., 2009). This research found a high correlation between emotional problems and the questionnaire completed on social behaviour by the children showing that children who worry, having anxieties, and feel unhappy have more frequent nightmares (Schredl et al., 2009). Some of the other items from the sleep questionnaire included measures of watching TV prior to bedtime, playing computer games prior to bedtime, and stressors in the family; all of which were not separately discussed in the results or discussion sections. Other researchers set out to find if media could take part in provoking nightmares in children. It is estimated that American children spend six hours and 32 minutes per day engaging in media such as television, movies, computer games, and internet surfing (Schredl et al., 2008). The second study reviewed attempted to answer whether negative or aggressive media has negative effects on children’s dreams (Schredl et al., 2008). The researchers hypothesized that frequent television watching and viewing of violent television, or aggressive computer games have a relation to higher nightmare frequency (Schredl et al., 2008). The participants involved 252 children with an age range of nine to thirteen years who completed questionnaires on dream recall, nightmare frequency and amount of time spent watching TV or playing computer games (Schredl et al., 2008). The original hypothesis was not supported in this study. Results found television viewing behaviour and computer game playing be fore bed was not related to emotional tone of dreams in children (Schredl et al., 2008). Previous studies had found significant correlation between negative dreaming and media use, the next study reviewed tested a similar hypothesis and obtained different findings. The final study review tested the types of content from different medias which appeared in children’s dreams, whether negative or pleasant (Van den Bulck, 2004). The study surveyed 2,546 children ages twelve to eighteen who filled out questionnaires regarding time spent engaged in media programs: television, computer games, movies (Van den Bulck, 2004). This study found that about 25 percent of the lowest age group studied have TV related nightmares monthly; moreover, 10 percent of them have TV related nightmares weekly (Van den Bulck, 2004). The higher age group has significantly less nightmares in general as well as TV related nightmares (Van den Bulck, 2004). In addition to collecting data on negative dreaming, the researchers attempted to get rid of the third variable problem by asking questions abo ut TV related pleasant dreams and surprisingly found that about 60 percent of the youngest age group in the study reported having pleasant dreams related to TV viewing (Van den Bulck, 2004). In addition to these findings, the researcher’s data showed that 50 percent of the oldest age group in the study reported never having pleasant dreams related to the TV content (Van den Bulck, 2004). Finally, the research shows that there was a small but significant relationship between preferences for certain types of TV content and both pleasant and unpleasant dreams; it appears that violent content in TV is not directly related to nightmares, and other media types induce nightmares as well (Van den Bulck, 2004). So, the Van den Bulck (2004) study seemed to rule out some of the problems of the previous study had with proving their hypotheses which is important for future research on this subject. Schredl et al. (2009) found that parents underestimate the frequency of their children’s nightmares and children who identify having emotional difficulties experience significantly higher sleeping problems including nightmares. Schredl et al. (2008) were unable to prove their hypothesis that the more media children are exposed to, the more nightmares they will experience. And finally, the research of Van den Bulck (2004) exposed that media exposure correlates to both pleasant dreams and nightmares in children, most strongly at younger ages than older. In order to conclude this literature review, limitations of the studies discussed and directions for future research must be identified. The first article reviewed addressed some limitations which included the potential that the child might overestimate their nightmare frequency if they mistake nightmares for night terrors, which the parents may let them know they are having (Schredl et al., 2009). Another reason the child could overestimate nightmare frequency would be if they had recently experienced a very vivid haunting nightmare before completing the questionnaire which could make them feel a heightened sensitivity to negative dreaming life (Schredl et al., 2009). For future research in order to expand on this study, it is recommended that researchers look deeper into parent and child ratings regarding occurrence of nightmares, as well as use more sophisticated measurements for child nightmare estimates as they could be easily subject to third variable problems and be biased or deficient (Schredl et al., 2009). The second article reviewed was not without its’ limitations as well. One of the most prominent limitations was the lack of strongly violent or disturbing television that was noted throughout the majority of the sample, the researchers felt as though not very many of the individuals has been exposed to very violent media (Schredl et al., 2008). So, for future research, a study should include films and games that children would not regularly be exposed to, those which would be deemed violent and aggressive (Schredl et al., 2008). The next study should also be a longitudinal study that can score media use habits and the occurrence of nightmares using self-rate scales as well as parental information regarding their children’s sleeping habits (Schredl et al., 2008). This would also be important to take on personality measures to determine that affect on relationships between media use and nightmare occurrences (Schredl et al., 2008). The final article noted that game and television related nightmares do not necessarily stem from violent and aggressive media, and it can actually derive itself out of any type of media, so future studies should not be limited to violent content (Van den Bulck, 2004). Another direction for future research would be to delve deeper into the study of children’s severity of nightmares, effect on sleeping habits, and variation in nightmares (Van den Bulck, 2004). This study represents data that media continues to occupy children’ References Custers, K., Van den Bulck, J. (2012). Fear effects by the media. Eur J Pediatr, 171, 613-616. Schredl, M., Anders, A., Hellriegel, S., Rehm, A. (2008). TV viewing, computer game playing and nightmares in school children. Dreaming, 18(2,69-76. Schredl, M., Fricke-Oerkermann, L., Mitschke, A., Wiater, A., Lehmkuhl, G. (2009). Factors affecting nightmares in children: parents’ vs. children’s ratings. Eur Child Adolesc Psychiatry, 18, 20-25. Van den Bulck, J. (2004). Media use and dreaming: the relationship among television viewing, computer game play, and nightmares or pleasant dreams. Dreaming, 14, 43-49.

Business website design Essay Example for Free

Business website design Essay Here are the sections which are included in this proposal Introduction A brief statement about the company and what is required from the client Client requirements Here is what the client would require from the website in detail User needs A description of the target audience and what they require and expect Objectives The purpose of the website and what it hopes to achieve Explanations for Here is why specific options were chosen as opposed to others reason of treatment Proposed contents What the website compromises of Human resources The professionals which are required to produce the website Breakdown of Breakdown of the tasks within the project project Introduction Zak Autospare is a medium sized business based in Huddersfield. The main line of business is a wide range of car products from car parts to car audio. The business has a large amount of clients varying from mechanics to people with need of car parts. There are five workers at Zak Autospare, one of these being a manager and another the owner. The new website will advertise the business nationally as opposed to being only local at the moment, it will allow clients to purchase via the web, the main emphasis here will be upon car audio and car accessories such as alloy wheels, seats, steering wheels, etc. The website will be an advantage to Zak Autospare because as well as trading over the counter they can make extra sales via the website, most buyers would be people requiring parts they need for their car and then ordering them through the website and within a matter of days the will receive those particular products. Overall the website will bring forward new clients as well as new business ideas and possible expansion of the business to other towns and cities. Client Requirements The clients would require a website, which projects their dedication to providing and efficient service which delivers quality products. The website will reflect the businesses image of being a reliable service and having an excellent after sales service. It will also state the low prices and competitively priced products, which customers can enjoy for a cheap price. The client will require the following from the website: * The site will be created in HTML as opposed to Flash since everyone does not have Flash and maybe be reluctant to download it * The site will be linked to a searchable database (linked to current database using Microsoft ASP) to allow its users (customers) to use the website easily and efficiently * The database will also include a search facility starting with the user being able to input the type of car they have and from there being given a range of options leading to the relevant car part or product * The company logo will be used throughout the website to achieve recognition and a unique brand and name. This will be the same logo which is out on the shop itself * The site will have to incorporate many images, that are quickly downloaded therefore large web space * An effective shopping cart allowing the users (customers) to purchase products confidently and securely over the internet. * Personal email address to allow sufficient contact between the business and its electronic customers while also allowing the ability for customers to query desirable products. * Separate pages for each category, i. e. page for wheels, page for engine parts, page for car audio, etc User needs. The main users of the website will be people who own cars (Class C1, C2, D and possibly A and B, these would probably buy car audio since it does not require as much work as fitting in a car part) and possibly mechanics from car garages, here they will order when they require particular parts and are not available from elsewhere. The user needs have been investigated and researched by asking questions to existing customers and people who have used the internet to purchase parts and accessories for their car, the following are profiles of possible users and what they will require from this website. User 1: Name: Harpreet Singh Age: 21. Occupation: Student Car: Ford Fiesta XR2i Internet shopper: Yes From this user what was found was, this type of user required the website to have images for as many car parts and products possible. They would like for the car audio section to have an image of the product alongside a full specification list, this will allow the user to view the product as well as reading up on the features and options of the particular product. They would also like the option of having an image of a car and then being able to change the wheels to different types of alloys which in return would give them an idea of how the particular alloys would look on a car. One of this type of user category would have liked the option of being able to test the sound quality of CD players, this obviously would not be possible but what was found from this was that most buyers buy CD players and general car audio because of its brand and alongside this they would also rely on the features the system carries to ensure they are happy with the product they are about to purchase. The user would expect the prices of car audio and alloy wheels to be reasonable and possibly given the opportunity of being able to do price comparisons with other similar websites. User 2: Name: Robert Mason. Age: 28 Occupation: Auto Mechanic Car: Renault Laguna Internet shopper: Yes This type of user would expect a large range of parts for a majority of cars. He would also expect many electrical accessories such as speakers, stereos and all forms of wiring and fuses. Both of these users have excellent knowledge of the internet and they use it for information and shopping and would both expect transactions to be made securely and deliveries within reasonable times. Objectives The primary objective of the site is to introduce ZAK Autospare to a wider range of customers and to increase their customer base. The rest of the objectives are listed below: Allow regular customers and new customers to purchase through the internet, which in return will provide more sales   Show full description of products available with clear images, which are quickly downloaded with prices alongside   Since the business already has a logo, a new logo will not have to be created, this logo will be used through out the website to remind the user whose site they are on and reinforce this name, so that when they think of car parts and audio they think of Zak Autospare. An email facility to provide thorough contact between customers and business   Show the latest range of products, which will be updated regularly to ensure customers have a wide and latest range of products to choose from * Ensure customer satisfaction with product guarantees and the option of returning products with in 14 days with a receipt and the product being unused, this is all currently available from Zak Autospare Explanation of reasons for treatment The initial idea was to create the website in Flash but after discussion, the decision was made to crate it using HTML. Even though the website would probably look better produced in Flash, many people do not have Flash and these people may not wish to download Flash in order to view this website, so it would be a better idea to produce the website in HTML instead. The owner and manager are familiar with HTML, which gives them a greater understanding as to how the website operates. Alongside this, the cost of the producing the website in Flash would be higher than a normal HTML site. The website will be linked to Zak Autospares current database which is produced in Microsoft Access 97, the two shall be linked using Microsoft Asps, the scripts will be of searching (searching the website through the database) as well as adding (when an order is placed) and subtracting (when an order is removed or cancelled). The reason for using Asp is because this is used by many websites and is also known by the manager of Zak Autospare. The Asp creation is cheaper when linked to a HTML site opposed to a Flash site, so this will help keep costs low. This option is ideal since most sites are connected to Access databases with the use of Asps, rather than business owners linking sites to databases produced in SQL, etc. At first it was decided that the site would be named www. zakautospare. co. uk but after discussion it was decided that this name was slightly long winded and not very snappy, so it was decided that the site would be named www. zaks. co. uk, which was an excellent name, snappy and punchy whilst being short and easy to remember but unfortunately this name was already in use so as an alternative the name www.zaksshop. co. uk was decided to be suitable, this name is still snappy and seems more friendly and warm. However the logos used on the site would still be named Zak, since this is the sign outside the shop itself. Images will be order from product suppliers and companies, such as Pioneer will give images of all their products. On the site itself there will be images of the shop itself, since it is very attractive with various lights, etc. This will give the user a feel of the business they are dealing with.