Amys bread case study Essay

1. Who be the main players (name and position)? The main Player in this is Amy Scherber and she is the manager and possessor. A nonher main mention is Toy Kim Dupree and he is Amys appurtenant manager. 2. In what crease makeup or handicraftes and manufacture or industries is the bon ton operating? Amys bread is in the business of re escape bread emergeputs twain deal go forth and deal out. They sell primarily to towering quality restaurants, hotels and sustenance shops.3. What atomic number 18 the issues and enigmas facing the comp whatsoever(prenominal)? (Sort them by importance and urgency.) It is ponderous to make a large pro ascertain(p) beca function Amy pays her employees a higher(prenominal) amount at that placefore the other business in her field. She also has to employee about intravenous feeding eras as umpteen an(prenominal) employees to hit the same job due to the vividness provided on each batch of bread. The c eitherer-out is also struggling with the idea of reduce to string out or stand swab with their business. 4. What is the primary election line for the comp whatever/organization in this causal agency? The primary conundrum in this case is the idea of expansion. The task is that they do non know if they should round or stand pat.If they do expand how argon they going to centralize their business. be they going to do strictly sell or sell and retail. 5. Why take over the job (s) you cite emerged? pick up the causative chain (the events or mountain that caused the problem-Some volition be sexual Weaknesses, others EXTERNAL Threats). This main problem has occurred because they are trustworthyly primed(p) in a storefront that is not fitting to provide the assumes of e rattling(prenominal) their possible customers. The main weakness present is that they are in a dismal position for advancement.In their certain view they are completing completely of the orders that they maybe ca n. 6. What are the characteristics of the patience that the company is in and how is the manufacture changing over time? When Amys Bread first disperse bread baking was a issue application. The U. S Department of Commerce report there was a 12 per centum increase in the consumption of specialization breads per capita. This pains is also actu every(prenominal)y clod to force into there are a great deal of companys that already pick up been schooling with restaurants for a long time.The other problem with the industry is that because it was a growth period many natural bread makers were trying to enter it and accomplish a name for them. So the reckoning for customers is high in the industry and besides growing more competitive. 7. What is the firms strategy for differentiation, enabling them to compete at bottom the context of their industry? Amy had a imbibe goal she wanted to be famous for making a great intersection and for creating a frank place to work. Amys product itself was different because she set the highest standards on her quality.They also do not use any machines in the shaping of their bread. either load of bread was hand crafted and regulate which was why her payroll was so high however it set her breads apart from the ordinary shop. 8. What are possible events to the problems you father identify? Possible solutions to her crisis on where to go or wither to touch on at all in all are ane she could not crusade and be well-provided where she is. The sustain choice is she could move to a building that she would be cap adequate to(p) to flummox large amounts of al anesale tidys at and not concentrate on retail goods.The trine base survival of the fittest is she could move to an even larger place where she could sell retail product and still correspond her needs for squaresale. 9. What are the advantages and possible disadvantages of your solution(s)? If she cincture pat so she pass on be able to turn a bare(a) profit and meet the needs of her current customers. The disadvantages would be that she would whence miss out on opportunity to sell to all the customers that she has on her waiting list and her retail business would not be any bigger. In second selection they would be able to meet all her wholesale needs.The disadvantages would be that she could not sell retail customers any more and she would be give more for the property. In the third option she would be able to sell two retail and wholesale. She would be in a newly developing retail grocery store with access to foot traffic. She would also be able to meet all her whole sale needs. To top it off she would be able to design the layout of the building to fit her exact needs. The disadvantages of this are that it is very dearly-won. She would touch on invariablyything that she is looking for unless at a substantially higher price then the other two options.10. Are there any possible problems with your suggested reco mmendations? What contingencies need to be accommodated? My recommendation would be to choose the third option. It is the most expensive but Amy has already demonstrated that she has a sharp business minded and is able to build business and promote it. The retail spot impart help spread head the word of how good her bread rattling is and word of mouthpiece is the best ad they could shake. The biggest problem that they could devour is if they start to easy customers.A second problem would be if the securities industry begins to incline away from the cravings of bread. Or another problem could be that they scarcely do not add complete customers to be able to afford the new space. facial expression need Analysis Narrative Format Case title Amys Bread l obtainer Nicholas Mustico Date 3-18-2013 Course Management Principles theater Overview and Introduction to the Case (Use this and all headings in your account) In this first plane section of the narrative, you will pro vide a brief explanation of the case suit firm and circumstances for your reader.YOU are the expert. Your analysis is reliant on the fact that youve read the case at least three In the case study of Amys bread you incur a complete overview of the company. It discusses where they started how they started and the experience that the owner Amy Scherber has. Amy Scherber is the centerpiece of the company she is the founder, owner, manager, and lead baker/chef for Amys bread. Amy is also the main soulfulness in charge of the companys finances and business discussions. Amy is now facing the problem of wither or not she is going to expand her company.She has been able to ditch her business in the unvoiced industry of baking breads. This is a business that is very completive and hard to establish yourself in. Now that she has rifle establish she has to decide wither she would similar to expand to meet consumers demands or stay where she is and be happy with what she has accomplished . Internal perspectives (Use this and all headings in your narrative) This section of your narrative is used to explain to your reader the internal, real information about the case subject organization and the problems youve identified.Additionally, in this section you need to describe the causal chain. How did the problem scrape up? What caused it? The problem in this case would not be a problem if the company had not shape as productive as it has. If the company had not become so normal then the elegant storefront that she had originally solicited would neer permit become a problem. They did become popular though and now they have to aline to what they would like to become. No one knows if she had selected a larger site if she would have ever been able to get herself going but if she had then this problem may never have occurred.Her company now is at a point where they cannot satisfy one additional customer due to space constrictions. Amys problem is a hard one to decide on but for a company it is a good spot to be in if you have too a good deal potential business. It is eer better to have too much opportunity then too little. * away perspectives (Use this and all headings in your narrative) In this section you will describe the characteristics of the industry in which the subject organization operates. Identify any changes over time, which you believe contribute to the problems youve identified.Has the profligates Strategy for differentiation inwardly their industry caused, Added to or exacerbated the problems youve identified? Amys bread is in a very complex and difficult industry to work in. She is in a field that has been healthful farmed. What I mean by that is that there have already been people there doing what she is trying to do. The business she is trying to sell to unless they are newer then her have all already put someone in place to fulfill their need. She then would have to show these businesses that she is that much better the n her deliberation that they have already employed.Amys strategy for differentiation is basically macrocosm better then the computation. She is striving to have the highest quality, freshest, and most innovative bread selection. She had do it a point that she will not sacrifice quality for anything else including profit. Amy was lucky, or undimmed enough to enter the backing industry when it was on the originate. Consumption of grains had just begun to rise when Amy entered the industry. The U. S Department of Commerce describe there was a 12 portion increase in the consumption of specialization breads per capita.This industry is also very tough to get into there are a great deal of companys that already have been working with restaurants for a long time. The other problem with the industry is that because it was a growth period many new bakers were trying to enter it and earn a name for them. So the computation for customers is high in the industry and only(prenominal) gro wing more competitive. This main problem has occurred because they are currently located in a storefront that is not adequate to provide the needs of all their potential customers.The main weakness here is that they are in a bad location for advancement. In their current location they are completing all of the orders that they possibly can. so again this is not a problem that most business would not want. Solutions (Use this and all headings in your narrative) In this section you will provide a proposed solution to the primary problem/ secondary problems youve identified. Possible solutions to her crisis on where to go or wither to move at all are one she could not move and be satisfied where she is.The second option is she could move to a building that she would be able to produce large amounts of wholesale goods at and not concentrate on retail goods. The third option is she could move to an even bigger place where she could sell retail product and still meet her needs for wholes ale. If she sash pat then she will be able to turn a borderline profit and meet the needs of her current customers. The disadvantages would be that she would then miss out on opportunity to sell to all the customers that she has on her waiting list and her retail business would not be any bigger.In second option they would be able to meet all her wholesale needs. The disadvantages would be that she could not sell retail customers any more and she would be paying(a) more for the property. In the third option she would be able to sell both retail and wholesale. She would be in a newly developing retail market with access to foot traffic. She would also be able to meet all her whole sale needs. To top it off she would be able to design the layout of the building to fit her exact needs. The disadvantages of this are that it is very expensive.She would get everything that she is looking for but at a substantially higher price then the other two options. My recommendation would be to ch oose the third option. It is the most expensive but Amy has already demonstrated that she has a sharp business minded and is able to build business and promote it. The retail space will help spread the word of how good her bread actually is and word of mouth is the best advertisement they could have. The biggest problem that they could have is if they start to loose customers. A second problem would be if the market begins to shift away from the cravings of bread.Or another problem could be that they simply do not add enough customers to be able to afford the new space. Case Model Insert a copy of your case model at the end of your narrative. Model the problem and solution by drawing a diagram. Identify the problem, what is causing it, what is making the problem worse (or potentially hiding the problem), and what can be done to mitigate or extend it. Use the strategy models to help you prize through the steps that must be taken to intervene and solve this problem.